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Yahoo! formalizes search ad deal with Google

The Standard
Comments 7
This prediction is closed and has been judged.
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It is a done deal with this press release. The program is non-exclusive and the scope remains TBA, but the deal is now official, Yahoo! has joined AdSense, and the conditions of this prediction have been satisfied. The community was correct. --The Industry Standard

UPDATE: Looks like something big might be brewing this afternoon, according to TechCrunch.

MG Siegler over on VentureBeat has a piece on how Yahoo is talking with Google about having them handle some of the advertisements on its search pages:

yahoo logo

"This partnership is said to be a test for what could become a larger one — which reads a lot like: A test, small enough to make sure the government doesn’t get involved with its antitrust hounds, but with enough promise to allow Yahoo to fend off Microsoft."

The Wall Street Journal broke the story of the partnership, which portends bigger things between the two giants perhaps.

The test will last up to two weeks and involve no more than 3% of Yahoo's Web search queries, Kevin Delaney and Matthew Karnitschang write.

This is a prediction that Yahoo! will announce a full-fledged partnership with Google by the end of Q2, officially joining the Adsense program. How much of its natural search results that Yahoo! ultimately decides to farm out to Adsense is outside of the scope of this prediction and will not factor into judgement.

Price History

Prediction Statistics

Betting Closes:Jul 01 2008Current Consensus:92.76%Total Bets:83
Today's Change:
57.33%
Life Time High:93.70%
Life Time Low:35.43%

Comments

More on this came out today in the Post


An announcement of a deal is imminent apparently, according to TechCrunch


Hmm... 1:30 Pacific time has come and gone ... no confirmation on announcement of deal. Perhaps, the YHOO stock plunge (down 10%) gave them cold feet?


@Kuan

Yes it looks like there will be no judgment today. Its hard to tell if the announcement was real or just a figment of TechCrunch's imagination. But one thing is for sure... With 2 VPs and a lead developer gone today along with 10% loss on the market, Yahoo is not in the best of places.


Oof! What a hit. That's what we get for anticipating something from "reported" anonymous sources. What a disaster (if you bet today, like I did).


Doesn't seem like TOO much of a disaster for you (or me and likely a few other people, for that matter).

Still a nice reminder that "sure things" aren't always.


From the comments, did the prediction take a tumble from the ~91% around 4:30EDT and then rebound?

It would be nice if we had price graphs (another suggestion for the "to do" list). While I'm tossing out suggestions, net worth graphs for the player portfolios would be a neat feature as well.


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